Why You MUST Visit Jeremy Clarkson’s Pub!

If you’re a fan of Jeremy Clarkson, the iconic TV personality known for his work on Top Gear and The Grand Tour, then a visit to his pub in West Oxfordshire is an experience you simply cannot miss. Nestled in the beautiful English countryside near Burford, this pub is far from just a typical watering hole. It’s a vibrant hub for British farming, local produce, and a unique destination that offers much more than your average pub visit.

Jeremy Clarkson’s pub, formerly known as The Windmill, has been transformed into a bustling tourist attraction and a celebration of British agriculture. Here’s an in-depth look at what you can expect, from the food trucks and farm shop to the atmosphere, the banned list, and the fascinating story behind this extraordinary place.

The Arrival and Setting

Arriving right at opening time, 11 AM, it was immediately clear that this pub is incredibly popular. Even at this early hour, the overflow car park was already in use, testament to the huge number of visitors it attracts daily. Despite the crowd, the pub never feels overwhelmingly packed, thanks largely to the expansive grounds and the natural beauty surrounding it.

The car park itself is a charming feature, shaded by majestic hundred-year-old trees that provide welcome relief on hot days. With carefully placed lighting, the site must look stunning at night as well, creating a warm and inviting ambiance for guests.

Food and Drink: A Taste of British Farming

Getting a table inside the restaurant is no easy feat, as bookings are required well in advance—often a month or more. However, the pub compensates for this with food trucks parked outside, serving up delicious rolls and other treats made from local ingredients.

One of the most popular items is a simple yet tasty bacon roll featuring a couple of pieces of excellent bacon on a bun with butter, priced at just over $9 USD. The bacon is top-notch, though the bun can be a little dry, and interestingly, no ketchup or “sauce” is available here. The reason? There is no 100% British-made ketchup product, and the pub prides itself on serving strictly British produce.

For those who prefer sausage, the pork sausage roll is a crowd favorite, considered by many to be superior to the bacon option. It costs a little extra, around $1.50 USD more, but the quality speaks for itself. Jeremy Clarkson also offers his own range of hand-cooked chips, available in three flavors, including cheese and onion. These crisps come in easy-to-open packets and are well-regarded by visitors.

The Diddly Squat Farm Shop

One of the pub’s standout features is the Diddly Squat Farm Shop, housed in the tent once used on The Grand Tour. This shop offers a wide range of products including meats, sausage rolls, pasties, and even a bottle shop selling Jeremy’s own branded beverages. It’s a fantastic place to pick up local British products and support regional farmers.

For fans of Jeremy’s Hawkstone Cider and lager, the shop offers these beverages in various pack sizes, with prices ranging from $9 USD for a four-pack to $41 USD for a dozen 500 ml bottles of cider.

Employment and Economic Impact

Jeremy Clarkson’s pub is more than just a tourist spot—it’s a significant employer in the area, providing jobs for 146 people. In a rural setting, these jobs are highly valued and contribute positively to the local economy. The pub currently draws many tourists, including visitors from as far as Ireland, who come specifically to experience the unique offering.

While the initial surge in visitors may eventually settle, the pub is expected to remain popular for its quality food and stunning views over the surrounding farmland. The location itself is a highlight, offering visitors a picturesque panorama of beautiful British countryside that complements the overall experience.

The Pricing, The Banned List, and Pub Policies

One point of contention for some visitors has been the pricing, which is not exactly cheap. For example, a steak pie with vegetables costs around £24, which some have found excessive. In fact, one visitor was banned from the pub after complaining about the price—a ban famously announced by Jeremy Clarkson himself. While it’s unclear how the pub enforces these bans, it’s become part of the pub’s quirky reputation.

Other notable figures banned include Jeremy’s former Top Gear co-hosts Richard Hammond and James May, as well as politician Keir Starmer. The reasons for banning can be quite humorous, ranging from opposing smoking in pubs to criticizing the British-only food policy or complaining about prices. Even longtime TV pals have been “banned” as a publicity stunt.

On a friendlier note, dogs are warmly welcomed in the beer garden, with many furry visitors like Rocky Junior making themselves at home. This pet-friendly approach adds to the relaxed and inclusive atmosphere.

Jeremy Clarkson’s Personal Connection and Vision

Jeremy Clarkson is known for his larger-than-life personality, and he is reportedly a frequent visitor to the pub himself.

Clarkson’s pub is not just a business venture; it’s a passionate championing of British farming. The Diddly Squat Farm Shop stocks products from many local suppliers, creating a united front to support regional farmers. This inclusive approach has been a clever strategy to bring the farming community together and promote British produce on a wider scale.

Inside the Restaurant and Pub Ambience

Although securing a seat inside the restaurant requires advance booking, a sneak peek reveals a charming space spread over two levels. The restaurant is not air-conditioned, so on hot days, light clothing is a must. It serves approximately 850 meals daily, which is impressive considering the demand.

The pub’s interior features rustic decor with a tractor hanging from the ceiling and displays highlighting the local farmers who supply the pork, lamb, and potatoes. Upstairs is warmer and includes a cozy lounge area with a wood fire, perfect for colder months when visitors can enjoy a warming drink and good company.

The pub’s popularity has surged with the release of new seasons of Clarkson’s Farm, drawing fans who want to experience the setting of the show firsthand.

Motorsport Connections and Local Highlights

Jeremy Clarkson’s long-standing ties to motoring and Formula One also play a part in the pub’s identity. He often visits the Silverstone track and has been seen there as a guest of Alpine. Both Alpine and Red Bull teams have hosted staff dinners at the pub, linking Clarkson’s automotive fame with his rural venture.

Nearby, visitors can find “cow juices” for sale, though the farm producing them occasionally takes breaks, such as during the summer months.

Practical Information for Visitors

For those planning a visit, it’s important to note that parking can be a challenge, especially on busy days when up to 13,000 to 15,000 people can flock to the site. The closest car park is reserved for disabled visitors and staff, with most guests parking across the road. If you plan to bring back a large quantity of beer or goods, be prepared to carry them a fair distance from the car park to your vehicle.

The pub is located next to the Asthall Barrow  roundabout on the A40 in West Oxfordshire. From Oxford, it’s about a 38-minute drive, while from London, expect a couple of hours on the road. Jeremy Clarkson purchased the Windmill pub for around £1 million and has since turned it into a thriving destination that’s much more than just a pub.

Conclusion: More Than Just a Pub

Jeremy Clarkson’s pub is a remarkable blend of entertainment, agriculture, community, and British heritage. It champions local farmers, supports regional products, and offers visitors a unique experience that goes beyond dining and drinking. Whether you’re a fan of Clarkson’s TV work or simply appreciate good food and stunning countryside views, this pub is worth the journey.

Though it might not offer bargain prices and has a strict no-nonsense attitude toward its policies and clientele, that’s part of its charm. It’s a place where passion for British farming meets great food, lively atmosphere, and a touch of Clarkson’s distinctive personality.

Frequently Asked Questions (FAQ)

Do I need to book in advance to dine at Jeremy Clarkson’s pub?

Yes, the restaurant is very popular and requires booking at least a month in advance. However, you can enjoy food from the food trucks without a reservation.

What kind of food is served at the pub?

The pub serves traditional British food made from local produce, including bacon rolls, pork sausage rolls, steak pies, pasties, and hand-cooked chips in various flavors.

Are dogs allowed at Jeremy Clarkson’s pub?

Yes, dogs are very welcome, especially in the beer garden, where you’ll often find several furry visitors.

Is the pub family-friendly?

Absolutely. The atmosphere is relaxed and welcoming to families, with plenty of outdoor space and local produce to explore.

How much does parking cost?

Parking is generally free, but it can be quite a walk from the main car parks during busy times. Disabled parking is available closer to the pub.

What’s unique about the pub’s food policy?

The pub serves only British-made food and products, supporting local farmers and producers exclusively. This includes the absence of common condiments like ketchup if they aren’t 100% British.

What does it take to get banned from Jeremy Clarkson’s pub?

Complaints about pricing, opposing smoking in pubs, criticizing the British-only food policy, or even being a long-time TV friend of Clarkson can get you banned. These bans are sometimes done in jest or for publicity.